Background Pepsi recently had a bit of controversy over a commercial the company released in April 2017. The commercial featured Kendall Jenner, a white supermodel, stopping what is perceived to be a Black Lives Matters protest by offering the police a can of Pepsi (Smith, 2017) (Appendix A). Immediately the backlash began with people taking… Continue reading Pepsi’s PR Nightmare: The Kendall Jenner Commercial
Introduction How digital technology and social media affect the way teenagers communicate? If you have a teenager, you may say that talking to a teenager can be like talking to a brick wall sometimes. Digital technology seems to have made that brick wall soundproof. Teenagers these days are buried into their smartphones, tablets, laptops and… Continue reading How digital technology and social media affect the way teenagers communicate and how brands are adapting.
I remember my first day at WNEP. A co-worker asked me if I took care of my neighbors crappy loud music. How did he even know about my neighbors poor choice in music? He looked me up on social. My privacy settings changed the second I got home. That was in 2012. You would… Continue reading Free Speech and Social Media
Ready to feel old? The Story Generation Z is made up of those born between the mid-1990s and early 2000s. They have more than $44 billion in annual purchasing power, according to a study from IBM and the National Retail Federation. They have also been brought up almost entirely in the digital world. So how do you reach… Continue reading Getting Social With Gen Z
Did you get your Unicorn Frappuccino from Starbucks? Yea, me neither. I did, however, spend a weekend looking at the frothy beverage in all of it’s glory on my various social media feeds from friends you made the magical journey to partake in the multi-colored sugar rush. Where on earth did Starbucks come up with… Continue reading Starbucks Marketing Is Unicorn Magic
The Story A man walking home from Easter dinner, gunned down at random on the streets of Cleveland, Ohio. As if that isn’t heart-wrenching enough, it was broadcast live for the world to see on a medium that kids, grandmothers and everyone in between uses… Facebook. In the live streamed video, which authorities authenticated, Steven Stephens… Continue reading Facebook’s Deadly Problem
As someone who has worked in Public Relations, I am glad I am doing it in the digital age. It’s so incredibly easy to connect and influence your audience. The same goes for advertising. It’s so easy to spread the word about whatever it is you are selling. If I want to get the message… Continue reading The Digital World, A Dream Come True for PR and Advertising.