Advertising · Digital Influences · Internet · Public Relations · Social Media

Getting Social With Gen Z

Ready to feel old? The Story Generation Z is made up of those born between the mid-1990s and early 2000s.  They have more than $44 billion in annual purchasing power, according to a study from IBM and the National Retail Federation.  They have also been brought up almost entirely in the digital world.  So how do you reach… Continue reading Getting Social With Gen Z

Advertising · Digital Influences · Public Relations · Social Media

Starbucks Marketing Is Unicorn Magic

Did you get your Unicorn Frappuccino from Starbucks?  Yea, me neither.  I did, however, spend a weekend looking at the frothy beverage in all of it’s glory on my various social media feeds from friends you made the magical journey to partake in the multi-colored sugar rush. Where on earth did Starbucks come up with… Continue reading Starbucks Marketing Is Unicorn Magic

Digital Influences · Internet · Social Media

Facebook’s Deadly Problem

The Story A man walking home from Easter dinner, gunned down at random on the streets of Cleveland, Ohio.  As if that isn’t heart-wrenching enough, it was broadcast live for the world to see on a medium that kids, grandmothers and everyone in between uses… Facebook.  In the live streamed video, which authorities authenticated, Steven Stephens… Continue reading Facebook’s Deadly Problem

Advertising · Digital Influences · Internet · Public Relations · Social Media

The Digital World, A Dream Come True for PR and Advertising.

As someone who has worked in Public Relations, I am glad I am doing it in the digital age.  It’s so incredibly easy to connect and influence your audience.  The same goes for advertising.  It’s so easy to spread the word about whatever it is you are selling. If I want to get the message… Continue reading The Digital World, A Dream Come True for PR and Advertising.

Digital Influences · Social Media

Breaking News: Journalism Needs A Wake Up Call

I’ve been a journalist for more than 12 years.  From the time I started to the time I left in May 2015, things changed… a lot.  I think journalism lost itself along the way.  It tried to adapt too fast, speed began to equal better and facts slipped through the cracks.  Clicks became more and… Continue reading Breaking News: Journalism Needs A Wake Up Call