Background Pepsi recently had a bit of controversy over a commercial the company released in April 2017. The commercial featured Kendall Jenner, a white supermodel, stopping what is perceived to be a Black Lives Matters protest by offering the police a can of Pepsi (Smith, 2017) (Appendix A). Immediately the backlash began with people taking… Continue reading Pepsi’s PR Nightmare: The Kendall Jenner Commercial
Ready to feel old? The Story Generation Z is made up of those born between the mid-1990s and early 2000s. They have more than $44 billion in annual purchasing power, according to a study from IBM and the National Retail Federation. They have also been brought up almost entirely in the digital world. So how do you reach… Continue reading Getting Social With Gen Z
Did you get your Unicorn Frappuccino from Starbucks? Yea, me neither. I did, however, spend a weekend looking at the frothy beverage in all of it’s glory on my various social media feeds from friends you made the magical journey to partake in the multi-colored sugar rush. Where on earth did Starbucks come up with… Continue reading Starbucks Marketing Is Unicorn Magic
As someone who has worked in Public Relations, I am glad I am doing it in the digital age. It’s so incredibly easy to connect and influence your audience. The same goes for advertising. It’s so easy to spread the word about whatever it is you are selling. If I want to get the message… Continue reading The Digital World, A Dream Come True for PR and Advertising.