Digital Influences · Public Relations · Social Media

Pepsi’s PR Nightmare: The Kendall Jenner Commercial

Background Pepsi recently had a bit of controversy over a commercial the company released in April 2017.  The commercial featured Kendall Jenner, a white supermodel, stopping what is perceived to be a Black Lives Matters protest by offering the police a can of Pepsi (Smith, 2017) (Appendix A).  Immediately the backlash began with people taking… Continue reading Pepsi’s PR Nightmare: The Kendall Jenner Commercial

Advertising · Digital Influences · Internet · Social Media

How digital technology and social media affect the way teenagers communicate and how brands are adapting.

Introduction How digital technology and social media affect the way teenagers communicate? If you have a teenager, you may say that talking to a teenager can be like talking to a brick wall sometimes.  Digital technology seems to have made that brick wall soundproof.  Teenagers these days are buried into their smartphones, tablets, laptops and… Continue reading How digital technology and social media affect the way teenagers communicate and how brands are adapting.

Advertising · Digital Influences · Internet · Public Relations · Social Media

Getting Social With Gen Z

Ready to feel old? The Story Generation Z is made up of those born between the mid-1990s and early 2000s.  They have more than $44 billion in annual purchasing power, according to a study from IBM and the National Retail Federation.  They have also been brought up almost entirely in the digital world.  So how do you reach… Continue reading Getting Social With Gen Z

Advertising · Digital Influences · Public Relations · Social Media

Starbucks Marketing Is Unicorn Magic

Did you get your Unicorn Frappuccino from Starbucks?  Yea, me neither.  I did, however, spend a weekend looking at the frothy beverage in all of it’s glory on my various social media feeds from friends you made the magical journey to partake in the multi-colored sugar rush. Where on earth did Starbucks come up with… Continue reading Starbucks Marketing Is Unicorn Magic

Digital Influences · Internet · Social Media

Facebook’s Deadly Problem

The Story A man walking home from Easter dinner, gunned down at random on the streets of Cleveland, Ohio.  As if that isn’t heart-wrenching enough, it was broadcast live for the world to see on a medium that kids, grandmothers and everyone in between uses… Facebook.  In the live streamed video, which authorities authenticated, Steven Stephens… Continue reading Facebook’s Deadly Problem